Tuesday, 12 November 2019

Iceland's banned Christmas ad.

I'm informed that the following ad has been banned for being too political. 

The advertising clearance body, Clearcast, who screen broadcast adverts, deemed that the film breaks rules banning political advertising laid down by the 2003 Communications Act.

Iceland's founder Malcolm Walker said: "This was a film that Greenpeace made with a voice over by Emma Thompson.
"We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas ad. It would have blown the John Lewis ad out of the window. It was so emotional."
The watchdog said in a statement: "Clearcast and the broadcasters have to date been unable to clear this Iceland ad because we concerned that it doesn’t comply with the political rules of the BCAP code.
"The creative submitted to us is linked to another organisation who have not yet been able to demonstrate compliance in this area."
More than 890,000 people have since signed a petition calling for the advert to be shown on TV.

The destruction of the rain forests is not a political issue, it is far bigger than that. I am astonished that this should be banned: 

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